Call us -
(916) 749-8138
Email us -
DHConsulting.com@Gmail.com
Frequently Asked Questions
At DH-Consulting, we've done our best to create a Website that
anticipates and satisfies our customers' needs. With that goal in
mind, we've compiled a list of Frequently Asked Questions. If you do
not find an answer to your question here, Contact Us.
When was the last time you used the yellow pages or any kind of
phone book? When was the last time you saw anyone use a phonebook
for anything other than pressing flowers, or for kindling in their
fireplace?
We all have them (many of them) and there are times when it can be
convenient -- if you know exactly what you are looking for and they
are located where you live. Hopefully you will even find a few
worthwhile listings. But the ease of internet search (particularly
Google and Yahoo) means that fewer people are using printed books
when searching for products and services. So why would you continue
putting your efforts and marketing dollars into advertising there?
Does your company logo even look good on yellow paper?
The American economy, in times both good and bad, is driven by the
success of small business. Yet so many small businesses do not have
a good searchable website, or worse they have no web site at all!
We
know that small business owners are among the busiest people, and we
have heard some claim they do not have the time or financial
wherewithal to develop a good web site. This is a BIG mistake!
Customers are continually searching the internet looking for
products and services. And rightly or wrongly, they often judge
whether or not to do business with your company on the basis of your
web site. Here are some small business web site myths revealed:
It
will cost tens of thousands of dollars to create a web site.
Not necessarily. There are plenty of excellent web sites that can be
produced for well under $1,000 and can help drive new customers to
your business. However it is true that the more pages there are on
your site (for those of you with a great deal of information to
share), the greater is the investment.
I don’t have the staff to update the
web site.
This is certainly a legitimate concern, since having an out-of-date
web site with tired content that is never updated is possibly worse
than having no web site at all. But many Content Management Systems
(CMS) are so good now that it is an easy task to update the web
site, so easy that your 12-year old can probably help you do it!
My competition does not have a web site
so why would I need one?
The other variation on this is when we hear “My industry isn’t into
technology, so we don’t need a web site. It simply isn’t true. In
fact, if you are seriously asking this question you probably are
headed for either retirement or extinction. The fact that your
competition may not have a website is great for you. When their
customers are looking for them, they can now find you!
I don’t have lots of frequently updated
content for my web site.
Another way for you to avoid the brochure web site syndrome is to
use things like photo galleries showing happy customers and
employees, or a short video, like something that shows behind the
scenes or the quality processes that go into your business. An
interactive Q & A is another way to engage visitors. Before and
after photos, Customer Testimonials, and links to Affiliates all
look great to potential customers. One page sites can be
extremely informational, Menus, Hours of Operation and Directions to
you are always needed!
All that SEO stuff is too hard to
figure out.
SEO or Search Engine Optimization refers to using the words and
phrases on your web site that your customers will use when searching
for the type of products and services you offer. Let’s say you are a
dry cleaner and there are several competitors in your area. A new
family moves into town, or an existing family is unhappy with their
current dry cleaner, and while they can ask people for a
recommendation, chances are greater that they will search for a dry
cleaner on their own as well. What do you think will they type into
the search engine? Often the search phrase will include the type of
business you are in (dry cleaner) as well as your area, county or
town. Create your own list of possible phrases, but an in-depth
analysis of what people are actually doing (this can be done by your
search marketing vendor) will probably surprise you. Having
optimized keywords (one per page being best) will bring your site
higher on Google and Yahoo. Having a web site that is search
optimized is fast becoming the single most important thing that can
help your business.
So if you are a small business and have a less than great web site
or no web site at all, you are missing a great opportunity to be
there when potential new customers are looking for your product or
service. And you are also missing an opportunity to tell your story
in a fun and engaging manner. Customers are looking for what you
have to offer. Will they find you?
Let D-H-Consulting help you get your product on the web!
Do you have a question that we haven't answered here? Please drop us a line and let us put your mind at ease! Email us! D-H-Consulting@live.com
Q: [FAQ Question]
A: [FAQ Answer]
