Our Creative Process

DH-Consulting uses a simple four step process to get you up and running on the web:

Discovery
There’s no such thing as too much information.  That’s why during the Discovery process, we make it our mission to attack you from all sides with questions:

• What are your marketing objectives for this project?
• Who is your audience and what are their expectations?
• What message are you trying to convey?
• What is the competitive landscape and what are the industry best practices?

We want to get to the heart of what makes your offering a standout, what you hope to gain from the project, and most importantly, why your audience should care. We ask all the tough questions. Then we LISTEN.

Conceptualization
The inspiration for our work comes from many places, but the heart of our design is always driven by your goals for the project. Armed with this information, we roll up our sleeves, we do our research, and then we try to think of creative solutions to common problems. Along with that, we tackle the following:

• Is there a compelling and clear call-to-action?
• Is the design/architecture usable and friendly?
• Have we successfully differentiated you from your competitors?

We gather our intelligence and then execute. It’s not the sexiest process, but it’s smart and efficient.  That’s how we believe in working.

Implementation
Ideas are only half of the equation.  During this phase, we make sure that your vision comes to light and that every step of the production meets the DH-Consulting standard of quality. During this phase we will do the following:

• Construct the navigational architecture with usability best practices.
• Propagate all pages with graphics and content.
• Code any technical requirements into the site - including e-commence functionality and any interactivity.
• Create all the bells and whistles like Flash animations, dynamic menus, and multimedia components.
• Also, during this phase, we will go through the site to ensure that we have met our internal standards of making the site "dirt simple" to use. Once all of this is completed, we will pour through the site again, making sure that everything works impeccably.

Deployment
The fourth and final phase of your project is the Deployment Phase. Whether you have a print piece or an eCommerce website, our process is similar. We triple-check our work, get final approvals, and make sure that the mechanics of what we’ve produced are ready for prime-time.
For websites, we thoroughly test, test, and test to assure a flawless user experience prior to go-live. We also give the stamp of approval for meeting project requirements, usability and technical standards, and design excellence.
Before we send the final product out into the real world, we’ll suggest ways to get the most out of your launch, including ideas around search engine optimization or future items to consider.

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